Client / Taylors of Harrogate
Product / Coffee Bags
households received Coffee Bags
matching audience profile
increase in social media reach during the activation
Targeting affluent coffee drinkers in key regions, sample packs were delivered to selected households, with each pack including a variety of flavours to cater for different palates. Instructions were included to educate consumers, with money-off-next-purchase coupons encouraging conversion.
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