Coffee, in a bag?!

Case study

Client / Taylors of Harrogate

Product / Coffee Bags

90,000

households received Coffee Bags

82%

matching audience profile

20x

increase in social media reach during the activation

Deja brew

Coffee Bags are a completely new concept; the client needed to impact their target audience whilst providing education on the correct usage, ensuring the best experience.

The perfect blend

Targeting affluent coffee drinkers in key regions, sample packs were delivered to selected households, with each pack including a variety of flavours to cater for different palates. Instructions were included to educate consumers, with money-off-next-purchase coupons encouraging conversion.

Caffeinated results

90,000 households received Coffee Bags, with more than 82% matching the audience profile.
20x increase in social media reach during the activation

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