Razor precision

Case study

Client / Hawkins & Brimble

Product / Men's grooming

225,003

Impressions

64%

intend to purchase in future

50%

opted-in for future marketing

The challenge

Previous free sample offer got posted on freebie sites, with samples being snapped up in minutes. Need to support subscription model launch. Experience needs to reflect premium positioning of the brand. Difficult to reach 30-45 year-old males interested in premium skincare products.

The solution

Targeting H&B’s audience online with the Sampl App filtering out freebie hunters and duplicate requests, ensuring only valid orders were approved.  Premium packaging ensured samples were presented in the best way. Sales email & bespoke offer to drive conversions.

The results

Nearly 50% of consumers opted-in for future marketing, providing on-going sales opportunities.
64% intend to purchase from the Hawkins & Brimble range.

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